Your tracking broke weeks ago and nothing told you

Where the money goes today

A pixel can stop sending purchases while every dashboard still reads connected. Shopify does not send you a notice when it happens.

The first cost is the ad budget you spent while the numbers were wrong. The second one is worse. Your campaigns keep optimising on conversions that never arrived, so they move money towards the wrong audiences, and they keep doing it after the pixel is fixed.

Most people catch this with a spreadsheet and a weekly test order. That holds until you run more than a couple of stores, and it only works on the days somebody remembers to look.

What it does

• Catches the failures that stay quiet

  Since January 2026 Shopify can pause data sharing for a marketing pixel by itself, and it does not raise a banner when it does. We check whether your pixels are installed, whether they still fire on the pages that matter, and whether data sharing has been paused.

• Orders against events, every day

  Every day we compare the orders your store recorded against the tracking events it actually fired. One odd day is noise. A gap that opens and stays open is a broken pixel, and that is what we alert on.

• An email on the day, not the month after

  When something breaks you get one email, and so does whoever runs your ads. The first scan runs as soon as you connect the store, so you know where your tracking stands on day one.

Questions

Does it compare my numbers against Meta, GA4 and Google Ads?

Not in the first version. It watches the Shopify side, which is where these failures start and where we can look without waiting on an app review from Meta or Google. Comparing against the ad platforms is the step after that. If it is the part you actually need, say so when you join and it moves up the list.

What happens on August 26, 2026?

Shopify removes checkout.liquid, the Additional Scripts field and script tags on the Thank you and Order status pages for every store that is not on Plus. Any tracking still running through those stops that day. Shopify's own upgrade guide calls that date the deadline.

I run stores for clients. Is there a price for that?

Yes. $49 a month covers up to five stores under one login, with one alert list for your team. Tell us how many stores you run when you join and we will size it properly before launch.

What do you need from my store?

Read access to your orders and your pixel settings, through the normal Shopify app install. We do not need your ad accounts, and we do not ask for customer names or addresses. What gets stored and how to delete it is on the privacy page.

When does it launch?

We are working out whether enough people want this before we build it. That is why the price is on this page and why nothing is charged yet. Everyone on the waitlist hears the launch date before anyone else.

Who is behind this?

Smallcraft Labs, a small software company. Company details are on the terms page.